Is an Awareness Campaign Necessary Before Running Sales or Lead Ads?

One of the more frequent queries we are asked during Rapid Digital Growth is one of these: 'Should I run awareness ads first, or can I just go straight to sales and lead generation?'

It's a valid query, and the response cannot be a straight 'yes' or 'no. It is contingent on the brand you represent and your target audience, as well as the product you are selling and the website you're advertising on. Businesses that launch straight into advertisements for sales without proper preparation frequently waste huge budgets to reach out to audiences that don't know what they're actually looking for...